It wasn’t German engineering only that made the Volkswagen Beetle an icon. It was a Manhattan advertising agency, too.

“Dominik Imseng has done an amazing job of weaving personality, history and practice into a wonderfully written book.” —Steven Heller, School of Visual Arts, NYC

I can’t recommend it highly enough. Get it.” —Neil French, former Worldwide Creative Director of WPP

“Damn good book.” —Ed McCabe, Co-Founder of Scali, McCabe, Sloves, Inc.

Learn more about Dominik’s book here.

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