The ad that made the Mad Men mad. Now analyzed more deeply than any other ad before.

“A fascinating story of how the Creative Revolution really started.” Al Ries, co-author of “Positioning” — “This book turns fresh ground in advertising history.” Luke Sullivan, author of “Hey Whipple, Squeeze This”

160 pp, b/w, 40 visuals, 17 x 9 cm, lay-flat binding, ISBN 978-3-033-02852-4, Full Stop Press. Design: Bruce Roberts.

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